NEED HELP? Call 211 (Alberta only) or the Mental Health Help Line at 1-877-303-2642. If you’re thinking about suicide, call or text 988 toll-free.

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Make Mental Health Matter

Making Mental Health Matter Advocacy Toolkit

To make mental health matter in Alberta, it takes all of us.

This toolkit was developed to help Albertans advocate for better mental health in their communities. Individuals, organizations, non-profits, government officials and advocates will find this toolkit useful in demonstrating the importance of positive mental health in Alberta.

Whether you are interested in improving mental health in your home, workplace or school, or you have a vision of mentally healthy communities everywhere, this toolkit will help you make mental health matter. This toolkit has been designed to give you a quick summary of important mental health issues, research that supports it, solutions to the challenges, and examples of projects that help impact that particular issue. You can use the entire toolkit, or pick and choose topics that are important to you.

Use the information provided to help localize your concerns and advocate for mental health in municipal, provincial and federal elections. Remember to identify the issue you want support for, like housing, support for families and caregivers, access to treatment or any other important topic. Identify what is working well – like pilot programs, evidence or approach used by other jurisdictions, and make your request specific.

To help you advocate for mental health, you can download CMHA’s Localize your Concerns worksheet at

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